Business of the Week: Southern Signature Solutions

Special to The Weekly

This week, Winters Media & Publishing visited with local business owner Greg Carter of Southern Signature Solutions to learn more about him, his Coweta County-based company and a big announcement.

Question: How many years have you been in business and what inspired you to start this business?
Greg: “A total of 24 years … While in corporate America, I used to dream of having my own business and stop commuting to Atlanta every day. So when my position was eliminated, I simply took advantage of that opportunity and made the leap.”

Question: What is your background and how did you get into this career?
Greg: “I worked for the phone company, Sprint, right out of high school for around 15 years. A re-organization eliminated my job in 1999. When I was with Sprint, I had built 3 custom homes for personal use … that said to say, I also had a construction background to consider once I was laid off. I have a friend that I had met while working with Sprint that had a construction company and offered me a job in sales as a temporary position until I sorted things out. Little did I know this turned out to be the blessing that launched me into starting my own company. I am forever grateful to my friend, Bill Rains for that opportunity. That has been 25 years ago and Bill and I still reminisce about those days.”

Question: Tell the readers about Southern Signature Solutions. What you do and what makes it special?
Greg: “ We do pretty much all home upgrades and remodeling. We tend to do more exterior than interior but we are set up to do most anything that our customers require. Some examples are roofing, siding, patio roof covers, decks, windows, and barns. In addition to the home upgrades, we do land clearing, driveway installs and rebuilds, light grading and hardscape work.
We aim for the customer to be more satisfied than they imagined being. And to do that takes exceptional workmanship, skill and attention to details.”

Question: What’s an interesting fact about your business that most people don’t know?
Greg: “Our in-house team includes my oldest son, Ryan, nephews Cody and Jeremy, and brother in law, Chuck.”

Question: What’s the biggest challenge for Southern Signature Solutions regarding doing business today?
Greg: “Trying to keep pricing competitive amidst extreme inflation.”

Question: When you are not working, what is your favorite thing to be doing?
Greg: “Spending time with my sons, riding ATVs, cooking and working on my recently acquired property in prep for building a new home.”

Question: Are you hiring? If so, what positions and how does someone apply?
Greg: “We currently have an open position for field sales – anyone can apply by contacting myself through our Facebook page (facebook.com/southernsignaturesolutions) or by calling the office line at 678-850-0431.”

Question: What’s the best way folks can contact you for a Free Estimate?
Greg: “Send a Direct Message to our Facebook page DM or call our office line at 678-850-0431.”

Question: So about that big announcement you’d like to make about your company?
Greg: “Timing is such a significant factor in most everything we do and experience in life. So yes, I thought this spotlight opportunity would a great time to announce that I am re-branding my business to include a brand new logo and company name. Family is of the utmost importance to me and a huge part of the business, therefore our new company name is “Carter Construction Co.” Part of this change was driven by the recent addition of land clearing and hardscape services. I thought to myself, what a great time to bring in the family name and fresh, more applicable name and logo. ”