Business Spotlight: Smallcakes Cupcakery of Newnan

From Staff Reports

This month, Winters Media & Publishing visited with local business owner Tonya Pierre of Smallcakes Cupcakery of Newnan to learn more about her company.

Question: How many years has Smallcakes Cupcakery of Newnan been in business and what inspired you to start this business?

Tonya: “After years of pondering about owning my own business, I thought why not a bakery and in 2017, God blessed me with the opportunity to do so. The inspiration came from my grandmother, Emmaline Brice, who baked all of the time especially for the holidays. Her homemade cakes and pies would line up the tables and were certainly the desires of everyone’s taste buds at our family gatherings. As I got older and baked for my family and friends, my kids would often jokingly say to me ‘Mom, you should open a bakery’ as my friends’ requests for cakes increased over the years. I began to watch various baking competitions and Cupcake Wars was one of my all-time favorites. After doing my research and finding out that one of the contestants started a franchise being that of Smallcakes, I jumped at the opportunity.”

Question: What is your background?

Tonya: “My background is in the healthcare industry. I have been a pharmacist for over 20 years.”

Question: Tell the readers about Smallcakes Cupcakery. What makes Smallcakes stand out among all the various choices people have for their cupcakes, cakes and sweet treats?

Tonya: “At Smallcakes, we bake fresh every single day. We offer a variety of cupcake flavors daily in addition to offering gluten free, vegan and even pupcakes for our little furry friends. Not only do we offer cupcakes, we also bake custom cake orders for holidays, weddings, and special events as well as decorative cookies, cake pops and brownies.”

Question: What’s an interesting fact about your business that most people don’t know? 

Tonya: “What most people do not know is that we donate all of our leftovers to local charitable organizations every day. We try to give back to the community as much as possible.”

Question: What’s the biggest challenge for Smallcakes in today’s business climate?

Tonya: “For years, we were the only bakery on this side of Ashley Park and now, with the growth of new businesses in the community, we have more competition in the area which provides consumers with more options.”

Question: When you are not working, what is your favorite thing to be doing?

Tonya: “When I am not working, my husband and I love to travel. I am also a sports fan; therefore, weekends are mostly watching football with the family and friends and spending it with our granddaughter, River.”

Question: Are you hiring? If so, what positions and how does someone apply?

Tonya: “Yes, we are hiring for front counter cashiers. One may simply visit the store and complete an application. The manager will then reach out to schedule an interview.”

Question: Does Smallcakes do special orders? If so, what’s the best way to place a special order?

Tonya: “Yes, we do special orders including custom cakes, large party orders and even mini cupcakes for any occasion i.e. birthday parties, weddings, anniversaries, etc. You can either give the store a call at 770-252-1400, you can email us at [email protected] or you can visit our website at smallcakesnewnan.com to inquire about any of our offerings. ”