Consider This: Who am I? What is your Personal Brand?


By Ken Hammock, The Joy FM

If your name is mentioned in a crowd of people, whether they are friends or not, what is the one common thing they will say about you?

The answer to that question, if honestly considered, is your true personal brand.

Like a business protecting its brand in the marketplace, you too should consider how to protect your own, personal brand. It is yours. You own it. You have become the sum of all people and all experiences that have shaped your life even through today. Your decisions, choices, words and actions have guided the path you’ve chosen and shaped who you are.

Adversarial people and hard challenges have made you, not because of their intent, but rather because of how you handled or mishandled them. Hard lessons have given you the education to strive for excellence or the apathetic laissez faire approach to life.

The best question you can ask yourself is, “How do you want people to describe you?”

The answer to that question will be the guiding force of change. It will define your future goals, your new resolutions, and a pivotal shift in controlling your personal brand. If can help you raise your standard and resolve, or you might just let it be.

Who you are and how you are known is yours. No one else can be blamed. When you are in public, your choices, words and actions speak. If these are not speaking the right message then you alone can change them.

I have been challenged for saying that even the impressions you leave behind are yours. Some have said that impressions are based on someone else’s experiences or problems. They filter everything through their own life and standards. But if you are to truly capture and control your personal brand, you are the one to ensure the message considers the hearer’s perspective and it is clearly and concisely told. It also forces you to be careful how you choose, what you say, and what you do with people you know little about.

Everything in public speaks. What are your actions, words and choices saying about you today? Who are you? And, who do you want to become?

More to come…

Let me know if I can help.


Ken Hammock is a 30-year marketing veteran and is the Corporate Engagement Specialist for The JOY FM. You can reach him via email at [email protected].

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